In e-commerce, operational growth is anchored in simplifying complex processes that often lead to bottlenecks and communication gaps. For example, cumbersome refund operations can slow resolutions and strain fulfillment SLAs, impacting customer experience and team efficiency. Over time, without addressing these complexities, costs rise and service quality diminishes. The ideal model involves clear ownership, defined SLAs, and regular audits—ensuring simplicity and setting a foundation for sustainable growth.