Timing isn't the real villain in deployment disruptions; instead, it's the lack of clear ownership and role handoffs. For instance, launching a Shopify feature on a Friday isn't inherently flawed. However, when the deployment team lacks structured ownership over monitoring and rollback procedures, even a straightforward weekend release can devolve into chaos. As team members become unavailable over the weekend, minor bugs may escalate unchecked. This scenario highlights the importance of defining SLAs, having dedicated teams in place for each stage of the deployment process, and ensuring roles are crystal clear to prevent operational decay.